![]() 2 rounds of remote, moderated usability tests with 13 participants from 8 countries (UK, US, France, Belgium, Denmark, Germany, Australia, and UAE).To understand the best method of ordering and presenting time-zone selectors, we conducted: To reduce the length of the list, some of the time zones that share the same offset are grouped. Slack’s time-zone selector is organized by offset. The most frequently chosen time zones appear at the top of the list. However, offset from GMT is identical to the UTC offset. Google displays departure from Greenwich Mean Time (GMT), which is technically a time zone, not a time standard. Google Calendar’s time-zone selector is ordered by offset. A search feature allows users to search by items appearing in the list. North American time zones appear first on the list (Calendly is an American company) and, instead of the offset, the current time is displayed. This approach results in fewer entries in the list (since multiple cities and countries share the same offset). Calendly displays time zones by region or continent. When reviewing some popular time-zone selectors, we found many different design approaches. “I'm terrible with time zones, like really bad.” I don't know why they always go wrong, especially when it comes to scheduling for me.” “This is something that I hate doing in most websites.” Participants in our recent research openly shared: Understandably, this is not a fun task for users. There is no universal way of organizing time zones.There are lots of ways in which people think about their time zone (offset, city, or time-zone abbreviations like PST) so choosing what to display in a time-zone selector can be challenging.There are many time zones to choose from, which means dropdowns can be long and hard to scan.This means that offsets in time-zone selectors need to be updated in real time when a time zone moves from standard time to daylight-savings time, and vice versa. ![]() A time zone can change its offset if it abides by daylight savings.
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